The Pantone Project

Paul Octavious has sparked a revolution.

When the Chicago-based photographer began including correlating Pantone cards in his everyday instagram shots, he tagged them #thepantoneproject – and it’s catching.

Octavious’ collection is the largest, but others – feeling inspired – are picking up the hashtag and tagging their own everyday colors on instagram.

Another spinoff project attributing Octavious and #thepantoneproject as inspiration, Tyson Edwards has begun #mycrayola: including corresponding Crayola crayon colors in his instagram photos. I’m looking forward to more from that project as well.

For more from Paul Octavious, head to his website, and catch him on instagram. Read more about #thepantoneproject at Wired, and follow Tyson Edwards on instagram for (hopefully) more #mycrayola photos as well.

image credits: 1,2,3,4,5,6,7-Paul Octavious; 8-Tyson Edwards