Welcome, May! (How did that happen?) Just in time for National Bike Month, I happened upon new-to-me blog Bicycle Graphic Design, and from there, a series of sleek bike safety posters from Thomas Yang of 100copies.
I’m particularly fond of these posters for their minimal design, clever use of space, and approach of the bike v. car debate from a point of mutual respect. Created for an outdoor campaign in Singapore, the posters aim to raise awareness of road safety, and target both cyclists and motorists.
There are plenty of flyers out there advocating sharing the road and providing safety tips, but I’ve not found many that are actually designed – that is, unlike this series, most are lacking the aesthetic qualities and simplicity of messaging that might actually encourage apathetic travelers to give them a second glance.
If you’re in a cycle-celebratory mood, 100copies has many more bike-related designs available in print and on shirts, and Bicycle Graphic Design has an impressive collection of bike goodies to peruse as well. Enjoy!